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Problem
A fractured society, increasingly disconnected from nature, struggles to recognize its shared responsibility in addressing climate change. This disconnection weakens empathy for the environment and diminishes the sense of collective urgency. As a result, even when awareness of the crisis exists, the gap between intention and meaningful action widens, preventing coordinated efforts needed to confront the challenge effectively.
Solution
We pioneer a new approach to climate communication and action through our mobile strategy game Vitalya, which makes environmental issues tangible. By harnessing gaming psychology, we bridge the intention–action gap, showing how individual and collective choices drive real impact. Beyond gameplay, we connect players directly with environmental initiatives in need of volunteers, fostering community cohesion, social engagement, and meaningful climate action.
Our Story
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